Tod’s Luxury Fashion Brand Leads the way in Video Advertising

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Expanding on a marketing perception of a long-established luxury brand despite its newcomer status, Tod’s employs innovative marketing genius in its recent advertising efforts. Tod recently launched is its premier vignette film starring spokeswoman Gwyneth Paltrow under direction by Dennis Hopper. The short named “Pashmy Dream,” which lasts about 6 minutes, focuses on a paparazzi-stalked actress losing her Tod’s Pashmy leather bag and having it returned by a reporter.  In the midst of circus performers, a red carpet gala, and a beautiful Italian setting, the viewer is focused on the exquisite leather handbag as the films centerpiece.

See “Pashmy Dream” now

Tod’s Assigns Style to its Products throught Video

Even more important is the ability of Tod’s to utilize video marketing in conjunction with film production to create an atmosphere, a feeling, and a concept for the viewer providing a perfect sense of quality, style, and sophistication their product offers. In the day of online marketing, Tod’s is clearly on the cutting edge in reaching the consumer with a message much more than a simple call-to-action advertisement. Through promoting itself as the luxury home for fashion, Tod’s utilizes video marketing to express style which can be quite effective for fashion, jewelry, luxury travel, and more.

Using Italian Heritage to Create a Timless Perception of Luxury

In 1979, Diego Della Valle discovered an incredibly comfortable pair of unique moccasins in an American antique shop. Since then, he decided to establish what is now one of the top ten luxury conglomerates…J.P.Tod’s. In addition to the inspiration of Tod’s moccasins, he was also inspired by the long history of Italian craftsmanship. Upon this, Tod’s has based its luxury trademark and created an image of timeless existence in the luxury market despite its relatively short history.

Each leather moccasin and handbag receives detailed attention from cobblers evolving from generations of craftsmen knowledgeable in Italian traditions and skills. This key distinction for Diego Della Valle is what makes him proud that every Tod’s luxury item receives a stamp “Made in Italy” signifying the quality it awards. Leather from the finest tanneries, waxed thread, individually hand-sewn creations, and meticulous demand for flawless products is at the heart of the business philosophy.

Just the Beginning for Video Marketing

For luxury brands in particular, being able to create a unique quality and image will be crucial as online and mobile marketing moves forward. And with economic pressures, the time to move into this realm of advertising is now. Hat’s off to Tod’s (or maybe moccasins off) for leading the way in what is sure to be the new marketing battleground.

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