………………………………………………………………………………………………………………………………………………………………….
Mindset Media has completed a study on the personality traits of “Recession-Proof Holiday Spenders”, and released the findings of their study.
According to JB Brokaw, who serves as the Executive Director of Market Development at Mindset Media, “Surprisingly, Recession-Proof Spenders range from the modest to the super affluent. It’s their personalities that make them different. Demographics miss this vital holiday target. The only way to reach Recession-Proof Spenders is with MindsetTargeting.”
The study found that the four main personality traits of “Recession-Proof Holiday Spenders” are:
- optimism
- dynamism
- creativity
- leadership
Individuals who fall into this group also believe that their families will be better off financially in 2010.
Source: Mindset Media
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