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Moncler is partnering with Visvim (a “street-meets-art” Japanese brand) to launch a menswear collection. The collection will be named Moncler V, and the Fall 2010 collection is scheduled to debut in January 2010.

Speaking about the partnership, Remo Ruffini, who is the creative director and chairman of Moncler, said “I felt that Japanese designers could be intriguing to work with for Moncler to capture the important market for the brand and to revive our archives.” He went on to say that the goal is to retail Moncler V in “approximately 150 boutiques worldwide with the 2010 fall-winter season,” while its price range, “will be basically (the) same as Moncler main collection.”

Moncler has also developed a long-term partnership with Giambattista Valli to create Moncler Rouge, a critically acclaimed item-driven collection that melds haute couture techniques and conception.

Ruffini is planning to open the first Moncler Rogue boutique on London shopping Mecca, Sloane Street. The opening is scheduled for November 12th of this year.

Source: Fashion Wire Daily

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