…………………………………………………………………………………………………………………………………………………………………..

Lower prices are not on the agenda for Italian yacht makers as they are targeting wealthier consumers with better services and ecologically friendlier options for their yachts.

Other international yacht makers are lowering their prices as much as 30% to make sales on their yachts.

The Chief Executive of the Azimut Benetti Group, Paolo Vitelli said: “The buyer would probably think you have a product that loses its value quickly.” This is due to the resulting price drop of international yacht prices.

There is a new kind of buyer, the wealthy buyer that is looking for more comfort and greater sense of environmentally friendly interaction when using their purchased yachts. They are willing to spend large amounts of money on fuel efficient options on their high quality vessels.

Source: Bloomberg

Photo: Azimut Benetti Group Flybridge-Range Yacht

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