………………………………………………………………………………………………………………………………………………………………….

According to a recent survey by RatePoint, over fifty percent of small-business retailers who compete against major retailers say customer service differentiates their business from their larger competitors.

As explained by Neal Creighton, who is the CEO of RatePoint, “Small-business retailers live and breathe quality customer service and have learned it’s one of the best marketing tools they have at their disposal. Great customer service creates satisfied customers who become loyal brand champions. The key is for small businesses to effectively collect and feature those satisfied customers to help bring in new customers this holiday season.”

Additionally, while fifty-one percent of small-business retailers reported a decline in sales due to the current economic climate, fifty-eight percent expect to see growth in 2010.

Source: RatePoint, Inc.

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