Social Media's Relationship with Luxury Fashion Brands

In Section: General

A recent study by Hill & Knowlton shows that 96% of the next generation of luxury consumers are using social media and 27% of these individuals make purchase decisions based on information that they receive from social media.

This is a large influence on why luxury fashion brands must be put on these sites to put in an official word on the products available as a way to have a true brand presence on the social media world.

The passion for the products and branding of luxury fashion brands is even being shown by fan pages without any official word from the designers or brand officials. Not having a word in can cost a large amount of possible sales for these luxury fashion brands to other brands that have a strong presence and influence in social media. Of course fan based pages for a luxury fashion brand can be beneficial, but they lack real direction to sell the product to the readers of such social media pages.

Climbing the social media ladder is possible by getting the brand in and engaging people through the use of such social media networks.

Visit this Forbes article for useful tips on marketing strategies for social media.

Source: Forbes

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